Get Instagram followers in 2020 for your business Accounts?

Is the number of subscribers important?

We can wonder today if the number of followers on Instagram is important? As I always say when you run a business, what really matters, in the end, is the number of sales you make through social media, not the number of subscribers you have.

However, if Instagram is an integral part of your digital marketing strategy, the number of subscribers is not trivial in obtaining your results. In fact, ask yourself the question: to which account will you subscribe the one who has fifteen thousand subscribers or the one who has only 100 subscribers? In the same vein, which restaurant are you going to be tempted by the restaurant that has more than fifteen thousand subscribers or the one that only has a hundred on its Instagram account.

First strategy to get subscribers: Promote your Instagram account outside of Instagram

The first strategy is a bit counter-intuitive and often forgotten by many companies is to promote your Instagram account outside of Instagram It can be for example on your invoices, on your sales receipts, you can put the name of your Instagram account by saying "follow us". And the most important if you have an establishment which receives the public it can be for example a poster, a sticker which says follow us on our Instagram account. 

People today are often on a phone a lot on Instagram and therefore if they are told subscribe they will do so when otherwise they will not necessarily search and then even if they search they will not necessarily find the right account

The second strategy to get subscribers: Have an active account on Instagram

The second strategy is to have an active account which says active account says Interactions and which says Interactions says that people who are not necessarily subscribed will discover your account.

So, someone who leaves a comment and who likes a post from you, their subscribers will see this action that they have performed and therefore you will potentially reach your subscribers' subscribers. 

The third strategy to get followers on Instagram: use hashtags.

The third strategy is to use hashtags. Hashtags are a way to be found by accounts that don't follow you 

I basically recommend between 10 and 15 hashtags per publication with fairly specific hashtags.

There is actually no point in using very general hashtags which are used by many people because no one will find you? For example, if you are a restaurant and you use the Hashtag #restaurant it is used a lot and nobody will find you looking for this Hashtag. On the other hand, if you are located in Toulouse and you use the hashtag #restaurant Toulouse, there will be people who will look for a Toulouse Restaurant moment, who will enter their Toulouse Restaurant Search Bar will watch the Hashtag and will fall potentially on your posts

Fourth strategy to get followers on Instagram: organize contests

The next strategy to buy Instagram followers UK  is to organize contests. To organize a contest how does it work?

First, you have to choose a price and me what I always recommend is to choose an attractive price ideally related to your services or your products. You don't want to offer for example 5% promotion or 10% promotion something that people will find at some point in the year anyway.

But you want to offer a really attractive price that will motivate people to participate.

If you are a restaurant for example, instead of just offering a free aperitif you can offer for example a free month in your restaurant and therefore it will really motivate people to really participate so you will have a lot of interactions on your publication. Then secondly you post this contest and encourage people to participate. First by subscribing to your account and then tagging friends who may also be interested.

So it's really very interesting to gain new subscribers and to make a lot of visibility around your business.

Fifth strategy to gain followers on Instagram: collaborate with influencers

The following tactic is to collaborate with influencers, bloggers, reference pages in your thematic to get more visibility and therefore consequently more subscribers. So how is it going?

You are in a particular theme, for example, you are in decoration. And so you will contact the different decoration bloggers in your city or even French, you will contact the reference pages so the pages that share photos of videos from different companies. And you are going to offer them a partnership in which in general they publish something about your company in exchange for either a product or a service or a remuneration the terms of which can be discussed. And so by working with these people there, these reference pages, these bloggers and influencers you will reach new people to increase your visibility and gain new subscribers.

What is interesting is that you come across subscribers who are already interested in this sector. So here it is something that I recommend you to do very strongly which will allow you to gain many subscribers.

More detail in our article on influencer marketing.

Advanced strategy to gain followers on Instagram

Finally, beyond the five strategies I told you about, I wanted to talk about another technique and tactics a little more advanced which is quite debated and which also allows obtaining subscribers.

Basically involves following a certain number of accounts every day by hand or automatically and a few days after unsubscribing from these accounts. And so in the mass of accounts that you will follow some in return will subscribe and therefore you will gradually increase the number of subscribers.

It is a technique that has been widely used by influencers and bloggers and is used by a few companies to grow their subscriber numbers.

Conclusion: strategies to gain followers on Instagram

So you could read in this article the strategies that work in 2020 and that will allow you to have more followers on Instagram marketing for your business.

Again I remind you that the end is not first the number of subscribers but it are to make sales through your efforts to your digital marketing strategies.

But here we have seen the number of subscribers still plays the role, is not trivial in the perception of your business so with these strategies you will be able to durably increase your number of subscribers.